Brand Voice Replication
Editorial Research & Content Strategy
Graphic Design for News & Media
Self-Directed Creative Initiative
Platform-Specific Content Formatting
KEY SKILLS DEMONSTRATED
Content Research & Strategy
Studied Courier Newsroom's existing content across platforms to understand their tone, visual language, formatting patterns, and audience engagement style
Identified content pillars and recurring themes to ensure my spec posts would align with their editorial strategy
Post Creation
Crafted headlines and hooks designed to stop the scroll and drive engagement on social platforms
Graphic Design
Designed social media graphics that match Courier Newsroom's established visual style — including typography, color palette, and layout conventions
Created multiple post formats (e.g., news cards, quote graphics, story-style posts) to show versatility
WHAT I DID
I created this spec project as part of my application for a social media role at Courier Newsroom.
The goal was to demonstrate my ability to understand their brand voice, visual style, and content strategy, and to show that I can produce platform-ready content that fits seamlessly into their existing feed.
Every post in this project was independently researched, written, designed, and formatted by me with no brief, no templates, no direction. Just a deep dive into their brand and a showcase of what I'd bring to the team.
ABOUT THIS PROJECT
Courier Newsroom is a digital media organization that produces local news and civic-focused content designed to inform and engage communities across the United States. Their content spans politics, policy, healthcare, education, and the issues that directly impact everyday Americans, distributed primarily through social media and digital platforms.
ABOUT THE COMPANY
2025 - Present
COURIER NEWSROOM
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