Total Facebook Views 1.4 Million
3-Second Video Views +11.4K / +225%
Content Interactions +13.9K / +225%
Watch Time Increase +13,300%
Inbound Leads Generated 250+
Follower Growth 300%
Engagement Increase 274%
Profile View Increase 213%

RESULTS

Website & SEO
Designed and built the Lifespan Family Services website from scratch in Webflow, writing all copy, selecting all photography, and structuring every page for both user experience and search visibility. Implemented on-page SEO, local SEO, and platform-specific SEO for social content.
Social Media Management
Owned and managed their full social presence across Facebook, Instagram, LinkedIn, TikTok, YouTube, X, and Threads, handling scheduling, publishing, community engagement, and performance monitoring across every platform.
Lead Generation & CRM
Generated 250+ inbound leads through a combination of organic content, paid advertising, and the website I built. Personally contacted and tracked leads via phone, text, and email, maintaining careful records of each lead's status and progress through the process.
Community & Events
Managed the Lifespan Family Services Facebook support group, fostering a safe and engaged community for foster and adoptive families. Served as Relay for Life Team Captain, successfully organizing and hosting a Relay for Life event at our location.
Content Creation
Handled all copywriting, graphic design, brochure and poster creation, video shooting, and video editing in-house. Wrote and managed a monthly newsletter and maintained an active blog to support SEO and audience education.
Political Campaign
Created social graphics and video content for a local political campaign tied to the organization's community, he won.

WHAT I DID

I serve as the sole marketing and social media specialist for Lifespan, managing everything from day-to-day content to long-term strategy across every digital touchpoint they have.

MY ROLE

Lifespan Family Services is a faith-based foster care and adoption agency serving over 20 counties across Pennsylvania. Since opening their doors, they've walked alongside more than 2,500 families, and every piece of content I create is built with that mission in mind.

ABOUT THE COMPANY

May 2025 - Present

Social Media & Marketing Specialist

LIFESPAN FAMILY SERVICES

‍Marketing for organizations that exist to serve people requires more than good content, it requires empathy, precision, and a deep respect for the communities being reached. This is work I take seriously.

NON-PROFITS

Reactions have grown by 1,600%
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RESULTS

Social Media Management
Owned and managed the full social media presence across multiple Facebook groups, driving community engagement and increasing event awareness
Developed and executed a content strategy focused on gathering donations, amplifying survivor stories, and rallying community support
Posted compelling testimonials, cancer awareness messages, and educational content aligned with the American Cancer Society's brand guidelines and messaging framework
Content Creation
Designed custom Bingo cards, event flyers, and promotional graphics to support fundraising initiatives and boost event attendance
Created scroll-stopping social content that balanced emotional storytelling with clear calls to action for donations and volunteer sign-ups
Maintained a consistent visual identity across all materials to strengthen brand recognition for the local Relay for Life chapter
Community & Events
Created and managed Facebook Events, driving RSVPs, community discussion, and real-time engagement before, during, and after each event
Built and nurtured meaningful community connections between survivors, caregivers, volunteers, and donors through active group management
Fostered a supportive online environment that translated into real-world participation and fundraising success

WHAT I DID

I serve as the social media manager for the Relay for Life of the DuBois & Elk County team.

MY ROLE

The American Cancer Society is a leading cancer-fighting organization with a vision to end cancer as we know it. They work to improve the lives of people with cancer, their families. They advocate, research, and provide patient support to ensure that everyone has an opportunity to prevent, detect, and survive cancer.

ABOUT THE COMPANY

2025 - Present

Social Media Lead

RELAY FOR LIFE OF DUBOIS & ELK COUNTY