Website & SEO
Redesigned and updated the website's layout and copy to create a more modern, authentic feel, moving away from generic boilerplate content
Optimized local SEO to improve visibility in area search results and drive more organic traffic from potential home buyers and sellers
Social Media Management
Built and launched Friendly Frank's social media profiles from scratch, establishing a consistent brand presence across platforms
Developed a content strategy centered around sharing home listings, local market insights, and community-focused content to build trust and credibility with potential clients
Content Creation
Wrote engaging captions and copy for all social media posts, ensuring a consistent and approachable brand voice
Designed custom graphics, branded marketing materials, and a professional logo for use across all digital profiles
Handled end-to-end content production, from concept and copywriting to graphic design and publishing

WHAT I DID

I served as the Social Media Manager and Marketing Assistant for Friendly Frank, a Texas real estate professional, helping establish and grow his digital presence from the ground up.

MY ROLE

VISIT THE LIVE SITE

Friendly Frank's Manufactured Homes is a company based out of Texas with a goal of providing affordable homes to families in Northern Texas.

ABOUT THE COMPANY

December 2025 - Present

Social Media & Marketing Specialist

FRIENDLY FRANK'S MANUFACTURED HOMES

Real estate is local, visual, and relationship-driven, and your content should be too. From manufactured homes to real estate education, cafés to restaurants — I help businesses build trust, generate leads, and grow their presence in the communities they serve.

BUSINESSES & REAL-ESTATE

19 Leads generated from a short-term, 3-day paid ad campaign on a small budget
Successfully identified 30+ Facebook groups as organic marketing channels
Established a repeatable lead generation system combining paid and organic strategies

RESULTS

Paid Ad Management
Planned, built, and launched a paid ad campaign targeting multiple demographics to recruit students into Kim's Real Estate Classes
Developed multiple ad variations — testing different sizes, formats, and captions — to maximize reach and conversion on a limited budget
Social Media Consultation
Provided strategic guidance on social media best practices, including posting cadence, content types, and engagement techniques to build brand trust
Advised on profile optimization, including cover photos, profile photos, and bio copy to create a polished, professional first impression
Community Management
Monitored and managed lead flow, notifying the client in real time when new leads came in
Engaged with posts in relevant groups to increase visibility and drive organic interest
Group / Event Posting
Identified and leveraged over 30 Facebook groups as marketing channels to advertise events and connect with potential clients
Shared event listings and promotional content across groups to maximize reach without additional ad spend
Graphic Design
Designed custom ad creatives in multiple formats tailored to the client's specifications and campaign goals
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I serve as a Marketing Assistant for Dream Home Real Estate Academy, helping build and optimize their digital presence to generate leads and funnel prospective students into their virtual real estate education programs.

MY ROLE

VISIT THE SITE

DreamHome Real Estate Academy is a premier real estate education provider offering comprehensive classroom and online Real Estate education programs for professionals seeking real estate pre-licensing training and exam prep.is a real-estate education company based out of Illinois, dedicated to

ABOUT THE COMPANY

December 2025 - Present

Marketing Assistance

DREAM HOME REAL ESTATE ACADEMY

Brand Identity Development
Developed the complete brand from the ground up — name, logo, color palette, typography, and visual tone
Crafted a warm, rustic aesthetic inspired by small-batch craft coffee culture to appeal to the modern café-goer
Ensured the logo works across multiple formats — profile photos, cover images, print materials, and merchandise
Social Media Buildout
Built a fully optimized Instagram profile including:
‍Bio & Profile Copy — strategic, keyword-rich bio with clear brand positioning
‍Profile Photo & Cover Images — branded assets sized and optimized for the platform
‍Content Grid — curated a cohesive 30-post feed layout with a consistent visual identity
Developed a mock content calendar demonstrating post types, cadence, and content pillars
Content Creation
Designed feed posts, stories, and promotional graphics that balance aesthetic appeal with clear messaging
Created example cover photos and branded templates ready for real-world deployment
Social Media Scheduling & Strategy
Mapped out a sample posting schedule showcasing how I would plan, batch, and schedule content for a café client
Defined content pillars (e.g., menu highlights, behind-the-scenes, community features, seasonal promotions)

MY ROLE

Ember & Oak CoffeeHouse is a brand that I created to show off my work in the restaurant & cafe niche.