110% increase in social media engagement
Built a consistent content engine from scratch — newsletter, blog, and social media all running on a regular schedule
Successfully promoted and supported a community benefit dinner through full-funnel marketing (awareness → event page → ticket sales → post-event content)

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RESULTS
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Website & SEO
Wrote and published blog posts to drive organic traffic and improve the library's search visibility
Updated and optimized the existing Wix website to be more SEO-friendly, improving site structure and adding new resources for patrons
Social Media Management
Took ownership of the library's social media presence, establishing a consistent posting schedule to keep the community informed and engagedCreated and published a variety of content types including:
Story posts highlighting library events and daily happenings
Holiday posts tied to seasonal themes and awareness months
Book features showcasing new arrivals, staff picks, and top 10 lists
Newsletter content keeping subscribers up to date on programming and resources
Copywriting
Wrote all captions, post copy, newsletter content, and blog articles in a warm, community-friendly tone that reflected the library's welcoming identity
Community & Events
Created all graphics, Facebook event pages, and promotional posters for a successful benefit dinner fundraiser
Managed event logistics including ticket handling and community outreach to maximize attendance and support

Graphic Design & Photography
Handled all visual content creation in-house, including graphic design, poster design, video shooting, and video editing
Designed branded templates for recurring content series to maintain a cohesive visual identity across platfor

WHAT I DID

As the Circulation Aide and Social Media Manager, I wore multiple hats, managing the library's entire social media presence while supporting day-to-day operations, patron services, and community programming.
During my time there, I increased social media engagement by over 110%.

MY ROLE

The Sykesville Public Library is a beloved community hub in the heart of Sykesville, Pennsylvania — serving as a resource for education, technology access, and community connection for residents of all ages.

ABOUT THE COMPANY

May 2024 - November 2024
Circulation Aide & Social Media

SYKESVILLE PUBLIC LIBRARY

From growing a small-town library's engagement by 110% to building my own BookTok brand from scratch, I create content that connects authors, publishers, and readers with the communities that love them.

BOOKS & WRITING

YouTube Content Production & Thumbnail Design
Short-Form Video (TikTok & Reels)
Cross-Platform Social Media Management
Brand Building & Visual Identity
Copywriting & SEO Optimization
Community Engagement & Audience Growth

SKILLS DEMONSTRATED

Video Production
Script, shoot, and edit YouTube videos covering book reviews, reading vlogs, hauls, and cozy lifestyle content
Design custom thumbnails for every video, optimized for click-through rate and visual consistency across the channel
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Cross-Platform Content Strategy
Manage and publish content across multiple platforms including:
YouTube — Long-form video content, thumbnails, titles, and SEO-optimized descriptions
TikTok — Short-form video clips, trending audio, and BookTok community content
Instagram — Feed posts, Reels, and Stories showcasing books, lifestyle, and behind-the-scenes content
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Copywriting & SEO
Write all video titles, descriptions, captions, and hashtags with a focus on discoverability and audience growth
Craft a consistent, warm brand voice that resonates with the cozy reading and soft living community

Graphic Design
Design all visual assets in-house — including thumbnails, Instagram graphics, story templates, and branded content
Maintain a cohesive visual identity across every platform that reflects the cozy, inviting aesthetic of the brand

Community Engagement
‍Actively engage with followers, fellow BookTok creators, and the broader reading community through comments, DMs, stories, and collaborative content
Foster a welcoming, supportive space that encourages conversation around books, reading habits, and lifestyle
Maintain a cohesive visual identity across every platform that reflects the cozy, inviting aesthetic of the brand

WHAT I DID

I serve as the sole content creator, designer, and community manager for Aubri's Cozy Corner — handling everything from video production and graphic design to copywriting and cross-platform publishing.

MY ROLE

Aubri's Cozy Corner is my personal brand and growing BookTok presence, where I create content around the books I'm reading, book hauls, cozy lifestyle, and soft living aesthetics. What started as a passion project has become a fully managed content brand, and a hands-on proving ground for every skill I offer my clients.

ABOUT THE PROJECT

2025 - Present
Content Creation & Social Media Manager

AUBRI'S COZY CORNER

Brand Analysis & Visual Identity Replication
Graphic Design for Subscription & E-Commerce Brands
Social Media Content Strategy
Flat-Lay & Product-Style Content Design
Niche Community Understanding (BookTok / Bookish)
Self-Directed Creative Initiative

SKILLS DEMONSTRATED

Brand Analysis & Research
Studied OwlCrate's existing social media presence, posting strategy, visual aesthetic, and community engagement style
Identified their content pillars, recurring themes, tone of voice, and design patterns to ensure my spec work felt authentic to their brand
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Graphic Design & Content Creation
Designed branded social media posts based on OwlCrate's current visual identity — matching their color palette, typography, photography style, and layout conventions
Created a variety of content formats including flat-lays, themed graphic layouts, and on-brand promotional posts to demonstrate range and versatility
Crafted each piece to feel native to the bookish community — balancing aesthetic appeal with the cozy, excitement-driven tone OwlCrate's audience expects

Content Strategy
Developed example posts that showcase different content types
Demonstrated an understanding of how to create content variety while maintaining a cohesive, recognizable brand feed

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WHAT I DID

OwlCrate is a popular subscription-based book box company that delivers curated reads and bookish merchandise to readers every month. I created this spec project to demonstrate how I would approach their social media content strategy, analyzing their existing brand, studying their visual identity, and producing platform-ready posts that would fit seamlessly into their feed.

ABOUT THE PROJECT

Example Content

OWL CRATE